facebook allows 5000 friends which is really difficult to get on your own as facebook limits the number of friend requests you can send and also "restricts" friending people you don't already know. this policy never made sense to me. what's the purpose of "social networking" if you're restricted in the way of networking? my guess is they felt this would keep facebook more personal and prevent a myspace-like user abandonment catastrophe.
what is "subscribe" and how does it work?
By default, all of your "friends" are automatically subscribed to you. what does this mean? they see your posts in their news feed. the difference between a public subscription-or a subscription to someone you're not friends with- and a friend subscription is that your friends can see anything that you post to "friends only". Anyone on Twitter should already be familiar with this concept. Subscribing is like following and public posts are like public profiles. The major difference between Twitter and Facebook is that Facebook lets you choose which of your posts are public or private.
what is a "public" post and who can see it?
Everyone can see public posts! People who are subscribed to you will receive your posts in their news feed. If all your posts are public (like mine are) then people can effectively follow and interact with you without being your "friend".

reasons why people "unfriend" others


too many posts in your news feed
there are a few things you can do to fix this.
1) go to your close friend's profiles and hover over the word "friends". Then choose "close friend" from the drop down menu. Choosing the close friend option will prioritize the person's posts and activity. You can even receive a special notification whenever they do something-ensuring that you never miss out on anything your best friends do!
2) go to people you aren't close with and change thei
not seeing posts from more important people and feeling like you're losing out
the person posts things you don't want to see or read
adjust subscription to that person by category. you can choose to only subscribe to someone's posts and unsubscribe to their photos.
[photo of individual subscription setting]
worried about people seeing the more personal things you post  
facebook allows us to put people into different "groups". if you have people who are less "friends" and more "acquaintances", there's a group for that!
[photo of acquaintances group]
once you've put people in different groups, you can target those people or restrict them from seeing your posts by choosing a filter when you create a new post
[photo of "friends except acquaintances"]
the person has never talked to you
instead of unfriending people who have never talked to you, how about taking some initiative to start a conversation and seeing if they respond? facebook's news feed actually has a setting to only show posts from people you've "interacted with recently". This means that people who you you've rarely or never interacted with may never show up! there's an arrow on the news feed that will let you adjust this so show "most recent results". try interacting with new people and my guess is you'll be quite happy with the results!
[photo of news feed filter]
I have a "no deletion" policy when it comes to anything digital. However, if someone shows that they're not interested in me or my life, I'll adjust my settings so that facebook knows they aren't as important to me.

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